about us)

Professional, experienced, social media industry pioneers.

Social media management for business. Executive training for marketing professionals.

jsm) works with businesses who value online presence, marketing and communication.

At the advent of online broadcasting, we set out to coach, manage and teach professionals, the social media marketing skills necessary to compete on global social networks and digital advertising channels.

Since 2012, Joe Social Media has generated millions of meaningful impressions for thousands of businesses and professionals. We’ve provided hundreds of jobs and helped organizations, municipalities and school-aged children with positive social media learning in communities all over Western Canada.

We continue to provide local social learning that makes a difference, while growing true community connection in the places we’re invited to visit.

We’ll always promote positive use of social media while maintaining a safe space in person and online, where everyone can feel valued.

our values


Brand consistency means ensuring that the way you present your business or organization and what it stands for, remains the same across all marketing channels.


With an eye on SEO and reach, engagement drives opportunity when there’s a creative approach to business content on social media.


Social media timelines live and breathe differently. Businesses who simply broadcast sales messages without engaging or interacting with users, miss the ‘social’ aspect of this new media.


Dances and pretty photos get likes, but social media isn’t all fun and games. JSM provides executive level management and training to drive ROI and brand representation. 

meet our LEADERS


chief executive officer

Joe Whitbread has been teaching and training corporate teams and business professionals on social media since 2009. Accomplished Social Media Specialist and passionate about seeing businesses succeed in their online presence and branding.

Professional Public Speaker, Announcer, Emcee, Voiceover, Game Entertainment, and Live Event Host, Owner and CEO at jsm) 

@joewhitbread everywhere


chief operating officer
Jason Burns has an extensive career in hospitality and social media management for business. Managing successful operations and marketing for both corporate and small businesses, managing large teams. Accomplished Social Media Manager for over 17+ years.
Dad (complete with jokes), Teacher, Social Media Manager, Techy, Lover of Community and Supporting Local ❤️ Chief Operating Officer at jsm)
@jason.burns76 everywhere


social media specialist & creative
Lauren Cowles is a creative soul, lover of plants & all things home!  Skilled in Management, Visual Arts, Painting, Strategic Planning, and Social Media. If you don’t find her at her keyboard, you’ll see her creating art, murals, and beautiful visual imagery.
A strong arts and design professional with a Visual Arts Diploma focused in Visual Arts from Red Deer College.



Lacombe Chamber Business of the Year

Successful, sustainable and a pioneer in our industry, we were named the 2020 Lacombe and District Chamber of Commerce Business of the Year.

Business Resilience Award

The 2020 Business Resilience Award was an acknowledgment for years of hard work, job creation, and business growth, while helping others in our community during a pandemic.

Red Deer Chamber Business of the Year

The 2016 Red Deer and District Chamber of Commerce Business of the Year Award represents business success in our community and growth around the province. 

how can jsm) help your business?

get in touch today!