Adding Video to Your Social Strategy

If we used the way-back machine to look into some of the advice we were giving a few years ago, getting warmed up to the idea of video was a big part of it. The time has come where we’re out of the “get warm” phase and into the “get doing” phase.

We know getting the people in your business in front of the camera for pictures can be hard enough, but with the advent of TikTok and Instagram Reels it’s even more advantageous (and, let’s be honest, pretty fun) to hit record and show your customers the WHO behind the phones and emails.

It doesn’t have to be complicated, but it does have to be relevant to your organization. A group of pipefitters doing Lizzo’s About Damn Time viral dance? Doesn’t make sense. Using a trending sound to showcase your staff’s super specific industry experience to educate your customers, build trust and confidence in your company, and share some of your personality along the way? Now that’s where video assets can put you ahead of the competition!

Whether you’re highlighting your people, the place you do business, or the new products you just brought into the store, using video can create engagement opportunities with your audience beyond the traditional frames social media has provided in the past. You’re in the driver’s seat to create unique content that speaks directly to your people. Who doesn’t want that?

Leveraging the power of video in your digital media strategy is a great way to take the next step in your social media journey. Got questions about how to make it happen? Talk to our team at jsm)

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